MLM companies are no different than a family. In fact, many times Leaders of a group refer to them as their family. If this is true then why not treat them as a family. The problem is that they do.
What I am saying is that there are too many dis-functional families in this world. Therefore, there are too many dis-functional MLM groups in this world! You have heard of the 97% failure rate for individuals who begin an MLM business right? So would you be surprised to know that the percentage rate for a successful family is also at the 2 to 3% rate. Why?
Why is it you can’t get out of our own graves. Yes I said graves. Because, if you wont wake up to this fact you might as well dig your grave and crawl in. You are never going to over come your self destructive training from childhood. I have come to know and to practice to basic principles that on the surface seem to oppose each other, but in reality build and complement each other.
- First is the principle of Love.
- Second is the principle of Logic.
Many people today see love as something soft, caring and protecting. And Logic as hard, uncaring and insensitive. These are not the correct definitions. The love you feel for your group may be based on caring and wanting to protect yet it is anything but soft. The logic that is used may appear hard yet again it is based on caring and being sensitive to the fact they, your down line, must face the difficulties.
Use phrases and questions like:
- I’m sure that must be difficult for you.
- What do you feel is the best course of action?
This approach enables your down line the maintain control and responsibility of their business.
Just as a Parent is to the family so must you as a Leader be to your group. Being the leader of your group you may want to protect the group from all the mistakes you made. You will find your self doing for them instead of letting them do for themselves.
STOP! This is Wrong!
They have to go through the steps if they are going to grow and become leaders as you are. So what are these steps that must happen? As the leader you are really teaching and training so that when they are ready they can say: “I recognize this situation, I’ve encountered this before with my coach!”
Preparing your Down Line for the World of Multi-Level Marketing
There is a awesome formula for causing the preparation that takes place. It is such a cool formula, that’s what it’s called – COOL.
- Control
- Ownership
- Opportunity
- Learning
Control is something that is shared. Everyone wants to feel like they’re in control, they know where they are going and how they get there. However, many of us don’t have any experience on what means to take control. That is why it must be shared in the beginning as you guide your followers to become Leaders.
Ownership of their challenges. As the leader you can not play down or protect your Down Line from the issues and challenges they must experience. If your down line is going to move on you must allow them to stumble and even fall, but you are there to help them get up and move along.
Opportunity for Thinking/Decision making. This is the personal development, the reflecting on the past, adjusting the present to enlarge the future.
Learning by letting Empathy and Consequences do the Teaching. Empathy is the understanding of, feeling for and appreciation of the Down Line’s challenges with out assuming them as yours.
It is at these pivotal points, these learning moments, that leaders need to counsel and direct the down line to find the solution to the challenge at hand. There are several organizations that offer systems designed to take away the challenges. They take away your growth. As soon as a company or “system” removes the challenges you are building their business; their freedom. It’s about them not you.
I have found the solution with MLM Leadership Success Training. It offers training and growth for the business person who’s not afraid to fail, who wants serious results.
MLM Leadership Success Training guides and directs a serious individual through the challenges. This enables you accept responsibilities and to teach others to do the same. The end result is a confident organization that grows beyond you; that means serious money.
Is that something you want? I bet it is. I am so sure it is I am willing to offer you direct contact to the most powerful people in the MLM Industry. Just fill in the form below and we’ll see you on the inside.




